Consumptionomics in Top 50 breakthrough capitalism books

May 29, 2012

By for the Guardian Professional Network

John Elkington hosted the Breakthrough Capitalism Forum in London and asked those involved in developing the Forum for book recommendations that both capture the growing sense that our challenges relate to systemic failures and how breakthrough solutions can deliver systems-level change. From the survey, a list of 50 books, a reading list for the revolution if you will was produced.

Breakthrough shortlist

The shortlist features a "baker's dozen" of titles flagged with particular energy by our nominators, in alphabetical order by author.

1. Poor Economics: A Radical Rethinking of the Way to Fight Global Poverty, by Abhijit V. Banerjee and Esther Duflo,

2. What's Mine Is Yours: How Collaborative Consumption Is Changing the Way We Live, by Rachel Botsman and Roo Rogers

3. Every Nation for Itself: Winners and Losers in a G-Zero World, by Ian Bremmer

4. World on the Edge: How to Prevent Environmental and Economic Collapse, by Lester Brown

5. Abundance: The Future is Better Than You Think, by Peter Diamandis and Steve Kotler

6. The Zeronauts: Breaking the Sustainability Barrier, by John Elkington

7. The Great Disruption: Why the Climate Crisis Will Bring on the End of Shopping and the Birth of a New World, by Paul Gilding

8. Prosperity Without Growth: Economics for a Finite Planet, by Tim Jackson

9. Reinventing Fire: Bold Business Solutions for the New Energy Era, by Amory Lovins

10. Why the West Rules—For Now: The Patterns of History and What They Reveal About the Future, by Ian Morris

11. The Courageous State: Rethinking Economics, Society and the Role of Government, by Richard Murphy

12. Economyths: Ten Ways That Economics Gets It Wrong, by David Orrell

13. 2052: A Global Forecast for the Next Forty Years, by Jørgen Randers

Breakthrough longlist

14. Confessions of a Radical Industrialist: How Interface Proved that You Can Build a Successful Business Without Destroying the Planet, by Ray Anderson

15. Behind the Beautiful Forevers: Life, Death and Hope in a Mumbai Undercity, by Katherine Boo

16. The Sixth Wave, by James Bradfield Moody and Bianca Nogrady

17. Screw Business as Usual, by Richard Branson

18. Cradle to Cradle: Remaking the Way We Make Things, by Michael Braungart and William McDonough

19. 23 Things They Don't Tell You About Capitalism, by Ha–Joon Chang

20. The Great Stagnation: How America Ate All the Low-Hanging Fruit of Modern History, Got Sick and Will (Eventually) Feel Better, by Tyler Cowen

21. The Economics of Enough: How to Run the Economy as if the Future Matters, by Diane Coyle

22. Megachange: The World in 2050, from The Economist

23. Zeitoun, by Dave Eggers

24. The Mesh: Why the Future of Business is Sharing, by Lisa Gansky

25. Stumbling on Happiness, by Daniel Gilbert

26. Outliers, by Malcolm Gladwell

27. Assault on Reason, by Al Gore

28. Debt: The First 5000 Years, by David Graeber

29. The New Capitalist Manifesto: Building a Disruptively Better Business, by Umair Haque

30. Blessed Unrest: How the Largest Movement in the World Came Into Being – and Why No One Saw It Coming, by Paul Hawken

31. Natural Capitalism: Creating the Next Industrial Revolution, by Paul Hawken, Amory Lovins and L. Hunter Lovins

32. Where Do Good Ideas Come From? The Natural History of Innovation, by Steven Johnson

33. Who Cares Wins: Why Good Business is Better Business, by David Jones

34. Thinking, Fast and Slow, by Daniel Kahneman

35. Physics of the Future: How Science Will Shape Human Destiny and Our Daily Lives by the Year 2100, by Michio Kaku

36. What Technology Wants, by Kevin Kelly

37. The Shock Doctrine: The Rise of Disaster Capitalism, by Naomi Klein

38. Creativity: How Creativity Works, by Jonah Lehrer

39. Fixing the Game: Bubbles, Crashes, and What Capitalism Can Learn from the NFL, by Roger Martin

40. Chandran Nair, Consumptionomics: Asia's Role in Reshaping Capitalism and Saving the Planet

41. Merchants of Doubt, by Naomi Oreskes and Erik Conway

42. Elinor Ostrom, Governing the Commons: The Evolution of Institutions for Collective Action

43. Design Can Change the World, by Emily Pilloton

44. The Third Industrial Revolution: How Lateral Power Is Transforming Energy, the Economy, and the World, by Jeremy Rifkin

45. The Leaderless Revolution: How Ordinary People Will Take Power and Change Politics in the 21st Century, by Carne Ross

46. Treasure Islands: Tax Havens and the Men who Stole the World, by Nicholas Shaxson

47. Macrowikinomics, by Don Tapscott & Anthony D. Williams

48. When a Billion Chinese Jump: Voices from the Frontline of Climate Change, by Jonathan Watts

49. Imagine Design Create, edited by Tom Wujec

50. Tide Players: The Movers and Shakers of a Rising China, Jianying Zha

John Elkington is Executive Chairman of Volans, co-founder of SustainAbility, blogs at His latest book, The Zeronauts: Breaking the Sustainability Barrier, is launched on 29 May

Source: The Guardian Sustainable Business Blog

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